Mar 29, 2024  
2012-2013 College Catalog 
    
2012-2013 College Catalog [ARCHIVED CATALOG]

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BUS 285 - Principles of Marketing

3 Hrs.
Prerequisite: RDG 085  or higher placement
This course provides a general overview of the field of marketing. Topics include marketing strategies, channels of distribution, marketing research, and consumer behavior.



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