Mar 28, 2024  
2017-2018 College Catalog 
    
2017-2018 College Catalog [ARCHIVED CATALOG]

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REC 232 - Health and Fitness Club Internship


3 Hours

Prerequisite: REC 231 
This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, the student should be able to demonstrate an understanding of the concepts covered through application.



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